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2020-05-21 发布于北京
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日本融合通信商务消息报告.pdf

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RCS Business Messaging in Japan December 2019 RCS BUSINESS MESSAGING IN JAPAN Contents Executive Summary 2 Introduction 4 RCS Business Messaging Labs 6 The global traction of RCS 6 RCS in Japan 8 A consistent cross-network approach 9 Rapid consumer uptake 10 RCS Business Messaging in Japan 12 Consumers are in control of their communications 13 A secure and trusted channel 14 High levels of engagement 16 Simple and straightforward for brands 18 Conclusions 20 RCS BUSINESS MESSAGING IN JAPAN 1 Executive Summary 2 RCS BUSINESS MESSAGING IN JAPAN Known in Japan as +Message, RCS enables people KDDI, NTT DOCOMO and SoftBank are pre-loading to send a wide variety of messages, including group the +Message application, which has a standardised chat, photos, videos, stickers and read-receipts, using user interface, on to new Android devices. They also just the recipients’ phone number. Secure, private and offer a downloadable client for smartphones running easy-to-use, RCS can be used by customers of all of both Android and Apple’s iOS. By November 2019, 19 Japan’s major mobile operators – KDDI Corp., NTT months after launch, +Message had 13 million users DOCOMO Inc. and SoftBank Corp. in Japan and that figure is likely to rise to 17.5 million by the end of 2020, according t