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Case Interview Workshop Photo Case Study: Background • Situation -Our client, a photography company, currently makes money by selling film and photo paper • Complication -They have experienced declining profits over the past five years and have hired Bain to figure out what is wrong BOS Case Interview Wkshop 2004 - Dartmouth 2 For case interview materials and training, please follow WeChat Official Account: gdbwnx www.CareerE What should our client do? • Background -We have determined that our client’s declining profitability due to volume declines resulting from digital substitution -As a result, the client is now considering a few new business ideas to enter digital photography • Potential Action -Our client has been approached by Kmart in order to place “kiosks” within each of their stores -Kiosks are self-serve stations that allow users to print their digital photos on the client’s paper How do we evaluate the attractiveness of this opportunity? BOS Case Interview Wkshop 2004 - Dartmouth 3 For case interview materials and training, please follow WeChat Official Account: gdbwnx www.CareerE What should our client do? Step 1: Set-up a framework to tackle the question and communicate it to the interviewer Size the Market Opportunity Calculate Breakeven Demand Make a Final Recommendation Attack each piece one at a time BOS Case Interview Wkshop 2004 - Dartmouth 4 For case interview materials and training, please follow WeChat Official Account: gdbwnx www.CareerE Size the Market Opportunity Step 2: Estimate the