管理哲学专题4.pptxVIP

管理哲学专题4 管理学中的定性研究;Reference:;Methodology Method;方法论/研究方法在社会科学研究过程中的位置;What is qualitative research?;What is qualitative research?;Research Questions;What can we learn from qualitative research?;Philosophical background of research design;the importance of the philosophical underpinnings of a research;;实证主义Positivism;实证主义的研究观点;Social Constructionism;Contrasting implication of positivism and social constructionism;Qualitative research methods;Comparing Quantitative and Qualitative Research;;定性和定量研究最主要的差别;定性研究的优势;几种定性研究方法;Interviewing;Aspects of qualitative research interviews;Types of interv