北师大英语必修4 Unit 11 Lesson 3 共29张.ppt

Unit 11 The Media Lesson 3 The Advertising Game Do you know what an advertisement is? An ad sells something like products,services or ideas. Do you know what the following advertisements are about ? sports clothing of world famous brand Adidas that originated in Germany “ Impossible is Nothing . ” Slogan ( 广告词 ) “ The best a man can get” Razor （ 剃须刀 ） of World Brand Gillette that originated in Boston “ We take the worlds greatest pictures.” camera of world famous Japanese brand Nikon “ My Goodness, My Guinness.” beer of Guinness brand that originated in London “ Tides in, dirts out” Tide washing powder Public advertisements( 公益广告） Public ads help to increase public knowledge and aim to persuade or educate people to do or not to do something. What does the passage mainly talk about? A.The advantages and disadvantages of ads B. The development of advertising C. The effect of ads on our life D. Peoples attitudes toward ads Fast reading B Task 1 Paragraph 1 Paragraph 2 Paragraph 3 Paragraph 4 Paragraph 5 the classic ads the public ads modern ads the top ads of today the ads in the market Match the main idea with each paragraph Task 2 Careful Reading Paragraph 1 aim contents the classic ads to give information about finding _______ _________ a. the name of a ___________ b. what the companies ____ c. where they are _______ and the _______ names products company sell brand located certain subject Examples Shanghai Sewing Machine Tsing Tao Beer Corporation the classic ads brand name product company name location Paragraph 2 aim contents the ads in the market to________ and hold the _________ of the public a.___________ pictures or the words of _______ b. advertisements that people _____ looking at attract experts enjoy attention consist of subject the ads in the market Paragraph 3 aim contents modern ads high _________ of ______ design _________ the highest standards of design with _____ linked to the prod