数量折扣价格策略及案例分析.pptx

Discount strateg夏徐圣余维徐珩志contentsDiscount strategyquantity discount. cash discount.Seasonal discount.the business discount.The main factors affectingPricing objectivesProduct cost market demandcompetitor's products and prices quantity discountsDiscount (Discounts) is the enterprise to consumers. A price strategy adopted by an enterprise in order to encourage customers to buy in large quantities or to purchase the products of the enterprise.Two forms:quantity discounts Example: body-buildingBenefitUsemonth578910111241236useOne yearmonth457891011121236cash discountsIt is a kind of preferential policy which is developed under the specific conditions of the "credit purchase", that is to say, to give different discount to the customers who pay on the agreed date cash discounts Example: Real estateBenefit :Reduce sales costs, Reduce financial risk, Reduce bad debt lossseasonal discountsThe production of some commodities is continuous, but its consumption has obvious seasonalityexampleseasonal discountsbenefitBusiness discountsMiddlemen in the process of product distribution in different links, the functions, responsibilities and risks are different, the manufacturers accordingly give different discounts .exampleBusiness discountsbenefit（二）The main factors affectingThere are many factors that affect the discount pricing, including pricing objectives, costs and other marketing mix factors The main factors affectingPricing objectivesProduct cost market demandcompetitor's products and pricesThanks！