国际商务英语Unit-7.pptVIP

Unit 7 Intellectual Property And Cyberlaw Goals of The Unit Understand 1) Trademarks 2) Patent 3) Copyright 4) Trade secrets 5) Cyberlaw 6) International Protection for intellectual property Part One Trademarks and Related Property Definition of trademarks A trade mark is a distinctive mark, motto, device, or implement that a manufacturer stamps, prints, or otherwise affixes to the goods it produces so that they may be identified on the market and their origin vouched for. Lanham Trademark Act of 1946 To protect manufacturers from losing business to rival companies that use