保护动机理论.docVIP

The Protection Motivation Model: A Normative Model of Fear Appeals Author(s): John F. Tanner, Jr., James B. Hunt, David R. Eppright Source: The Journal of Marketing, Vol. 55, No. 3 (Jul., 1991), pp. 36-45 Published by: American Marketing Association Stable URL: /stable/1252146 Accessed: 18/11/2010 22:00 Your use of the JSTOR archive indicates your acceptance of JSTORs Terms and Conditions of Use, available at /page/info/about/policies/terms.jsp. JSTORs Terms and Conditions of Use provides, in part, that unless you have obtained prior permission, you may not download an entire issue of a journa