（店铺管理）超市连锁市场区格与台湾咖啡连锁零售业.pdfVIP

（店铺管理）超市连锁市场 区格与台湾咖啡连锁零售业 市场区格和台湾咖啡连锁零售业 Abstract Title:AstudyofMarketSegmentationandCoffeeChainShopsinTaiwan Pages:31 School:PekingUniversity Department :TheDepartmentofPsychology TimeDegree :2002/8 Advisor:XuepingGan Basedontheabundantresourcesofresearchesoncoffeechainshops(CCS)inTaiwan,t hepurposeofthisstudyistwo-fold:toreviewthedevelopmenthistoryandthepresen tsituationofCCS,andtrytoprovideempiricalevidenceforthetheoryofMarketSegm entation. Keywords :CoffeeChainShops,MarketSegmentation,InternetCoffeeBaseness,Star bucksCoffee