MCKINSEY美国分公司课件.pptxVIP

CONFIDENTIAL;Today′s discussion;;LCM requires a commercial mindset;LCM requires a commercial mindset;LCM requires a commercial mindset;LCM requires a commercial mindset;LCM requires a commercial mindset;The life cycle can be divided into three phases;Best practice targets for ”launch” phase;;;;;;Publication volume is important in differentiating drug products;;Best practice targets for ”extend” phase;;Examples of product extensions;;;Sustained results with proactive Life Cycle Management – example Voltaren;Increasing challenge to maintain KOL network demands focus;Retaining and motivating top