英语presentation广告创意.pptVIP

Advertising Creativity 告创意 Reporter: Kou Yu The Definition of Advertising Advertising is all kinds of information of highly refined using artistic techniques, through a variety of media communication to the public, to strengthen or change the idea of people, eventually lead to peoples behavior and activities refine adji.精炼的,精致 〔的 V.精炼,精致 media communication 媒体通信 The Functions of Advertising British and American modern advertiser think the role of advertising lies in 1. Information 提供信息) 2. Persua (争取顾客) 3. Maintenance of demand (保持需求) 4.Creating Mass Markets (扩大市场) 5.Quality (确保质量) persuasi