宜家领导力分析经典.doc

最新课件 Introduction IKEA is the leader in furniture areas and it has 70 years history. Economic depression cannot containment IKEA has high earnings. In this report from the perspective of leadership, with IKEA founder Ingvar Kamprad as a clue, and combined with analysis of transformational leader and contingency theory. On the other hand, research IKEA negative issues. Finally, is summarize and I have given the appropriate adjustment recommendations. Special leadership of IKEA Ingvar Kamprad as the founder of IKEA, He has a great creative thinking and accurate assessment of demand, this allows him pioneered a new business model—— integration of enables manufacturers and retailers. IKEA make the first chance with the new business model in the early stages of development. In 1943, transactional leaders prevailed and transformational leadership theory has not been widely practiced. In that time IKEA has just started, Ingvar Kamprad was convinced only the staff can create unlimited value that who love the job of the company. He focused on employee happiness levels, with enthusiasm and innovation as a subject, creating a “staff first” environment. 70 years later, we can still see this core spirit on the Jobs website of IKEA. But elements of the development and the success of IKEA are not just limited. The first point is idealized influence. Leaders must enable employees to keep hope for the future of the company. Key word is visions. From 1953 to 1963, IKEA rapid development in the early, it leads to competitors combined and launched a decade-long price war. In this difficult time Ingvar Kamprad makes employees believe that IKEA products have low price and unique, it will dominate the market in the future. And at the same time He formulated a series of long-term and short-term strategic planning. Many employees do not understand the company is dangerous. Ingvar Kamprad made them believe he has a winning secret. During this time only a few people left. This is indeed saved