危机管理(5)资料文档.ppt

Media and Journalists in China Principles of Working with Media What Can Media Do for us? What Shall We Do for Media? Case Study 8,725 of magazines 2,058 of TV channels / 360 TV stations 2,094 of newspapers 1,933 of radio channels / 360 radio stations 595,550 Websites – internet plays an increasingly important role (Info source: Media Analyzing Web, China Internet Info Resources Report) Limited resources / tight budgets More attention to consumers Window to the Chinese consumers Patriotism Thirsty for new info (trends, tech, etc.) Strong support of reform and development Openness to int’l coverage and perspective Tightened restriction of commercial stories Tight editorial control Quality of reporting fluctuates Higher turnover Each comes with his / her own style, level of ethics, expertise, knowledge and personality Each one, however junior or senior, demands respect, attention and patience Facts and Figures Access to the senior managers and first-hand info Exclusiveness Juicy stuff and localized materials News & big story Very quick response On top of that, co-operation! “The media plays a vital role within society and we recognize the importance of fast, comprehensive and reliable info. In our relationship with the media (television, radio, written press, electronic media), we aim for honest debate, based on mutual respect and the constructive pursuit of relevant, objective info.” “Accordingly, we refuse all and any relationships contrary to the basic principles of integrity.” (Source: Michelin Performance & Responsibility Charter) We are dealing with people Equality; mutual respect No lies Don’t be forced into saying / doing which you don’t want to say /do… Help us to reach different stakeholders – customers, employees, business partners, opinion leaders, investors, administrators, etc. Tell people the story Provide 3rd party endorsement Educate target groups