亚马逊案例分析(英文版).ppt

STRENGTHS ? Technology innovation Innovation Store your music, videos, photos, files Rent a hard drive in the cloud 5GB free, then $1 per GB per year EC2 (Elastic Compute Cloud) Rent a virtual computer: from $0.02 per hour S3 (Simple Storage Service) Rent a virtual hard disk: about$0.01 per GB MT (Mechanical Turk) Rent human brains (“artificial intelligence”) STRENGTHS ? Innovation of Business strategy and profit model Innovation 1 2 3 ? partnership strategy ? Pricing strategy ? Flexible marketing tool STRENGTHS ? Innovation of Business strategy and profit model partnership strategy Innovation STRENGTHS ? Innovation of Business strategy and profit model Pricing strategy Innovation Assuming there's no sales tax and free shipping. Amazon is significantly cheaper than its competitors Amazon can really push the loss leader tactic to its end. A: A digital shop around the corner… … and a digital colossus Did you know: All these companies belong to Amazon… Did you know: Amazon is also… AmazonBasics Amazon-branded electronic products AmazonFresh sells and delivers grocerie in Seattle AmazonStudios online social movie studio Amazon WarehouseDeals Offers discounts on refurbished products Did you know: Amazon has had one of the fastest growths in the Internet's history… Did you know: Amazon web Services drives these companies… Did you know: A is a giant… But, why? HOW DID AMAZON BUILD HIS EMPIRE? Amazon's outstanding points 1 2 3 ?“Customer is god” ? Innovation ? Logistics STRENGTHS “Custom is god” 1 2 3 ? A powerful background 1 ? Customer-centric innovation ? Data &human driven customer service STRENGTHS “Custom is god” the high-performance transactions systems machine learning and pattern recognition the automatic data analysis system a wide variety of other techniques ? A powerful background STRENGTHS “Custom is god” ? Customer-centric innov