中西颜色差异跨文化交际课程课堂.ppt

Culture Difference of Color Words in Chinese and Western Countries 1 颜色 Color & Culture The symbolic significance of various colors in different national languages often differs a lot in feature, some of which even arouse taboos. The symbolic significance of the difference in color between different cultures is due to the different cultural and historical background and the different aesthetic psychology of each nation. 2 RED 3 颜色 RED in china Red is the symbol of good luck, happiness, success, health, harmony, peace and prosperity. Here are many positive expressions. 红火 红利 红颜 走红 4 颜色 RED in Western cultures Red is the color of blood, symbolizing life, passion and enthusiasm, celebration, and confidence. On the other hand, red also symbolizes temper, anger, danger, crime and violence, because it is the color the God of War. 5 ? red tape ? 官僚作风 ? in the red ? 赤字 ? a red letter day ? 大喜的日子 Idioms on Red 6 ED White 7 颜色 WHITE in china White symbolizes purity , brightness and clearness. Expressions of negative meanings with white may date back to the period from Han to Tang dynasty when( 白衣 )referring to the populace were so poor that they could not afford to dye the cloth, then white began to be associated with poverty . It was said ghosts or spirits usually appeared in white. Then white began to be associated with death and was used to symbolize terror and evil. 8 WHITE in western culture In western culture, a bride wears a long white skirt and veil and holds a white lily at the wedding ceremony, because the color traditionally symbolizes purity, holiness, honesty, kindness and legality. 9 Idioms on white ? A white lie ? 无害而善意的谎言 ? A white day ? 吉日 ? White night ? 不眠之夜 ? White coffee ? 加有牛奶的咖啡 10 BIACK 11 颜色 BLACK in china Black was regarded as the king of all colors in ancient china and the single color worshiped the longest. Black also symbolizes death, fear and illegal forces. 12 颜色 BLACK in Western cultures In English cultur