上海汽车品牌策略英文.pptx

Shanghai GMDecember,2002There are many kinds of vehicles.Automobile is popular on landway.As an important part of automobile, car plays a key role in modern society.In China,more and more people hold a private car, what is the industry going to be?What should Shanghai GM do?Follow me please,…… December,2002Macroscopical EnvironmentChinese economy develops quickly, 2002 GDP increases in a rate as 8%, reach 10200 billion.China has the largest population in the world.Many new policies stimulate consumption.December,2002Trend of TechnologyElectromotion carGPS(global positioning system)Hydrogen fuel battery Air-conditioner without FluorinInformation center---with internetSafety ,Environment Friendly,Comfortable------three key charactersDecember,2002Dopod 686LeaderGPS(GLOBAL POSITIONING SYSTEM)December,2002The Blooming Chinese MarketJun. ~ Oct.,2002 Auto produce increase 34.85%, sale increase 35.55%。Car produce increase 48.63%,sale increase 51.7%。December,2002Group nameProfit(10 billion $)Turnover(10 billion $)Global sale (10 thousand)Capital(10 billion $)GM281400750166Ford671180680230Demla-Kreisler64.71473400250Volkswageoyota401060445230Honda2454023430Several Big CorporationsDecember,2002Foreign Carmakers Seek More Presence in China Chinese car market, a "lucrative cake", has garnered attentions of numerous foreign carmakers.China's entry to the WTO, as policies on auto sector are relaxed, many international well-known auto firms set up their bases in China to attract consumersAuto consumption becomes more and more popular in China, as both global and domestic carmakers are sharing the "big cake", Chinese car market will become more attractive and maturer. December,2002International GMHenry Ford made the first automobile in 1886;General Motor was established in 1908 by William C. Durant,is the biggest automobile manufacturer in the world;GM became the leader of all auto manufacturers since 1931;Get the market share over 15% in 2001.December,2002Global Market