苏宁公司英文简介.pdf

一、公司概况 Brief Introduction 苏宁电器 1990 年创立于江苏南京，是中国 3C （家电、电脑、通讯） 家电连锁零售企业的领先者.截 2009 年，苏宁电器连锁网络覆盖中 国大陆 30 个省，300 多个城市、香港和日本地区，拥有近 1500 家连锁 店，80 多个物流配送中心、3000 家售后网点，经营面积 500 万平米，员 工 15 万多人，年销售规模 1200 亿元。品牌价值 508.31 亿元，蝉联中 国商业连锁第一品牌。名列中国上规模民企前三，中国企业 500 强第 54 位，入选《福布斯》亚洲企业 50 强、《福布斯》全球 2000 大企业中国 零售企业第一。 Founded in 1990, Suning Appliance is the leading company in the industry of 3C(consumer appliance, computer and communication products) home appliance retail chain in China. Up to 2009, Suning has built up a chain network nearly 1,500 stores, covering more than 300 cities in 30 provinces and municipalities all over China’s mainland, Hong Kong and also Japan, with over 150 thousand employees and annual sales volume of above 120 billion RMB. Boasting its brand value of 50.831 billion RMB, Suning retains ahead of the Chinese commercial chain industry, and ranks the Top 3 domestic private companies and No.54 among the Top 500 Chinese companies, further to be elected into the Forbes Top 50 Asian Enterprises and No.1 Chinese retail company among Forbes Global Top 2000 Enterprises. 2004 年 7 月，苏宁电器（002024）在深圳证券交易所上市。凭借优 良的业绩，苏宁电器得到了投资市场的高度 可，是全球家电连锁零 售业市场价值最高的企业之一。 Suning Appliance (002024) was listed on Shenzhen Stock Exchange in July, 2004. Relying on its excellent performance, Suning Appliance has been comprehensively recognized in the investment market thus becoming one of the home appliance retail companies with the highest market value in the world. 二、连锁发展 Chain Development 围绕市场需求，按照专业化、标准化的原则，苏宁电器将 电器连 锁店面划分为旗舰店、社区店、专业店、专门店 4 大类、18 种形态，旗 舰店已发展到第七代。苏宁电器采取“租、建、购、并”四位一体、同步 开发的模式，保持稳健、快速的发展态势，每年新开 200 家连锁店，同 时不断加大自建旗舰店的开发，以店面标准化为基础，通过自建开发、 订单委托开发等方式，在全国数十个一、二级市场推进自建旗舰店开 发。预计到 2020 年，网络规模将突破 3500 家，销售规模突破 3500 亿 元。 Centered on market demands, and in line with the principles of being professionalized and standardized, Suning Appliance divides i