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Headlines
Headlines
At a time when the pace of life is getting
faster and faster, everything seems to be
bidding for people s attention, the
newspapers are no exception
We must know that the news stories
which should be important, timely, unique
and interesting must be written concisely
and clearly
So a headline must lure its readers to
spend enough time for the lead if not the
whole story. Even on the same and single
newspaper, a better headline is likely to
draw more attention to the specific stor
from among the many on the same page
So we say that a headline, If not effective,
must meet two requirements-to
capture the essence of the event and to
attract the readers attention
To better serve the two functions
newspapers or magazine editors also write
subheads along with the main headlines
Subheads are written generally to give the
main headline a further explanation for the
cause, result, or background of an event
A news story needs to be concise and
brief, as news-writing teachers would often
say: Dont waste words, Dont waste
space! Never use two words when one is
enough And therefore they have
developed their own grammatical style
The major difference of the grammatical
rules used for daily english and news
headlines lies in the frequent omission of
auxiliary words such as be in infinitives
present tense or passive voIce in
headlines. Articles. definite or indefinite
are also often let out in headlines
“Shal,wWil, would” are hard to find in
headlines. Future tense is always
indicated by infinitive to+ do instead of
the traditional be(about)+ to do
structure, or simply present tense
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