英美报刊选读标题的特点总结.ppt

Headlines Headlines At a time when the pace of life is getting faster and faster, everything seems to be bidding for people s attention, the newspapers are no exception We must know that the news stories which should be important, timely, unique and interesting must be written concisely and clearly So a headline must lure its readers to spend enough time for the lead if not the whole story. Even on the same and single newspaper, a better headline is likely to draw more attention to the specific stor from among the many on the same page So we say that a headline, If not effective, must meet two requirements-to capture the essence of the event and to attract the readers attention To better serve the two functions newspapers or magazine editors also write subheads along with the main headlines Subheads are written generally to give the main headline a further explanation for the cause, result, or background of an event A news story needs to be concise and brief, as news-writing teachers would often say: Dont waste words, Dont waste space! Never use two words when one is enough And therefore they have developed their own grammatical style The major difference of the grammatical rules used for daily english and news headlines lies in the frequent omission of auxiliary words such as be in infinitives present tense or passive voIce in headlines. Articles. definite or indefinite are also often let out in headlines “Shal,wWil, would” are hard to find in headlines. Future tense is always indicated by infinitive to+ do instead of the traditional be(about)+ to do structure, or simply present tense