茶叶包装_毕业设计论文.doc

要 包装设计是一门独立的学科，它直接为大众的生活服务，是沟通品牌商品生产商与消费者之间的情感纽带。在现今品牌竞争的年代，包装的重要意义已远远超出了其基本功能价值，它已成为宣传商品、促进销售、创建品牌的重要因素。因此，让相同的商品以差异化形态展现在顾客眼前就是提高商品在消费者面前就成为包装设计的主要目的。 世界是色彩斑斓的，人们从色彩中体会自己的真实感受，设计与色彩一样能够给人们带来激情，更好的结合色彩设计才能完美的体现，而在品牌的包装领域，色彩的设计和分析又有其特殊性，更好的理解产品理解色彩与各方面的配合才能更好的进行设计。 本文概述了茶的文化渊源，以及包装的价值。并且分析了商品包装在消费心理中的体现。通过专业的设计工具，实现了茶叶包装设计的整个流程展示。并对软件运用中的不足做了简单的阐述。 关键词 包装，消费，文化渊源，设计，流程 ABSTRACT Packaging design is a separate discipline, it is directly the lives of the public service is brand communication between producers and consumers, emotional bonds. In today's era of brand competition, the importance of packaging has far exceeded the value of its basic functions, it has become to advertise their products and promote sales, create brand an important factor. So let the differences of the same form of goods displayed in front of customers is to raise the goods in front of consumers has become the main purpose of packaging design. The world is colorful, people of color realize their true feelings in the design and color as they all lead to passion, in order to better design the perfect combination of color reflected in the brand's packaging, color, design and analysis has its specificity, a better understanding of color and understanding of the product with all aspects of the design can be better. This article outlines the origins of tea culture, and the value of packaging. And analysis of packaging in the consumer psychology of expression. Through the professional design tool to achieve the entire process of tea packaging design show. And the software used to do a simple lack of elaboration. Keywords packaging, consumer, cultural origin, design, process  目 录 TOC \o "1-3" \h \z \u 第一章 绪 论 1 1.1 论文选题背景 1 1.1.1 茶的文化渊源 1 1.1.2包装的价值 1 第二章 商品包装在消费心理中的体现 3 2.1商品包装的的含义与作用 3 2.2商品包装的心理功能 3 2.3商品包装设计中的心理策略 3 第三章 茶叶包装体现的文化特性 5 第四章 包装设计 8 4.1 设计思路 8 4.2 内包装 8 4.3 外包装 9 4.4 海报 9 4.5 制作步骤 10 4.5.1内包装制作步骤 10 4.5.2、外包装制作步骤 15 4.5.3、海报