影响消费行为内部因素.ppt

Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. 第三部分影响消费者行为 的内部因素 Evaluaton onr. ith Aspose slides for NET 4o client P Evaluation only. Created with Aspose Slides for NET 4.0 Client Profile 171 Copyright 2004 -2017 Aspose Pty Ltd Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. 提问 影响消费者行为的主要外部因素有那些? 启示(参考): 坐。企业必须明确消费者的心理活动过之其 马点上、了那此心机能、内 社会因素 买行为,罢, 家庭因素 让消费者曰: 外部影响因素(可控)营销沟通 产品因素 价格因素 储说左上》 渠道因素 促销因素 情景因素 我们 留下什么后示 Evaluaton onr. ith Aspose slides for NET 4o client P Evaluation only. Created with Aspose Slides for NET 4.0 Client Profile 171 Copyright 2004 -2017 Aspose Pty Ltd Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. 案例解读二 王女士在某政府机关任职,一天在回家的路上,她 路过时性 在销 思考: 亚服的她, 术错该案例说明了什么问题(用已学的消费学 关吸 是 为满足心理些理和所以网抽中高 档烟,套于经需要与动机决定购买来的收入为前 提。但父亲 行为 理上的需要 不存在什么 能力应以过去 和现在的收入为前提,量入为田,要留有余地,因为将 来是不确定的。王女士听到这话题,立刻提议:既然大 家都知道抽烟有害健康,不如就都戒了吧2有钱还不如 但这提议立刻遭到父子俩的一致否决, 他们均称这是妇人之见。 Evaluaton onr. ith Aspose slides for NET 4o client P Evaluation only. Created with Aspose Slides for NET 4.0 Client Profile 171 Copyright 2004 -2017 Aspose Pty Ltd Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. 木部分主要内容 消费者的心理活动过程 消费者的购买动机 消费者的知觉 消费者的学习与记忆 消费者的态度与个性 Evaluaton onr. ith Aspose slides for NET 4o client P Evaluation only. Created with Aspose Slides for NET 4.0 Client Profile 171 Copyright 200