游戏研发如何与市场需求更好结合.ppt

GogC China October 11-13, 2009 游戏开发者大会·中国 ame Developers Conference Chin. www.GdcchiN www.GdcchIna.cOm United Business media hina game G oC China整合研发和运营 Integrate the R&D and operating 把握中国网游市场的脉搏 Grasp the Overall Chinese Online Game Market 郦彦卿Ali 2009.10 A member of Finet Group财华社集团成员(HKSE83 hina game G oC China 研发和运营的关系及定位 Connection between R&D and Operating and their orientation 二、运营如何融入研发 How Operating participate R&D 如何活用外部研发 Using Outsource R&D A member of Finet Group财华社集团成员(HKSE83 研发和运营谁大? 花芷天下 B China game Which is More Important 研发 运营 多给一些竟品参考数据? 对方机密,无能为力 Thats their commercial secret More competitors reference data? cant help you. 工作协调 引擎不支持,实现不了! Our engine doesn't support more 增加一些游戏功能? eature What about adding more features? 全靠产品质量好! 游戏成功 关键是营销做得好 Thanks to great quality Thanks to operating 好游戏、烂运营 游戏失败 垃圾研发 ood product, poor operating A member of Finet Group财华社集团成员(HkSE83 大研发和小运营 B China game Big R&D and"Small Operating 代理运营时代的产物 研发 运营 策划 Design 产品 Product 如何紧密联系 How they are connecte QR8D程序 Program 运维Ma项目责任制捆绑 Project Responsibil 美术 设计 Art design 营销 Marketi 小运营 世界排名前列游戏 Small Operating 企业的通用模式 客服 corporations do A member of Finet Group财华社集团成员(HKSE83