普华永道项目管理培训讲义(英文版八）().ppt

Session Objectives Be able to create a stakeholder map and stakeholder movement plan Be able to apply stakeholder management techniques to move stakeholders according to the stakeholder movement plan Believe that effective stakeholder management is critical to the success of a project Critical Factors forProject Success Stakeholders Defined Any group or individual who is impacted by or who could impact the project, such as… PwC management Your team members Other PwC teams atthe client site (e.g., otherbusiness lines) Client sponsor Client project manager Client team members The StakeholderManagement Process Stakeholder Mapping Activity-The “Stakeholder Mat” The Nepalese Tourist Board = Follower Laspsong, the head Sherpa = Follower The JDI finance Director = Opponent Stakeholder mapping exercise Initial Assessment Who are the stakeholders? What is their level of influence on the project? What is their level of support for the project? Movement Plan How do the stakeholders need to be moved, if at all? What will motivate them to move? (What’s in it for them?) Need to ask them questions to accomplish both steps. Stakeholder Mapping - Considerations Not all stakeholders need to be moved They can move back as well as forwards They are subjective - the more data, the more accurate the assessment It’s never too early to start Stakeholder documents are living things Stakeholder documents are sensitive -treat with care! PM Stakeholder Responsibilities Manage stakeholder key Identify need for specialist help Monitor progress Manage key client relationship Ensure appropriate team participation Follow movement and communication plan Escalate stakeholder issues when needed Clients also have stakeholder management responsibilities! Stakeholders 59% 19% 8% 14% Source: Global survey of 500 Multinational Government organisations 1997- MORI/PwC 86% - Stakeholder management issues! Leadership, involvement and communication People management Manage resistance Manage