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Gene H. Yoon/Senior Manager
Emerging business Incubation Center
SKTelecom
http:/
Wireless data revenue
The revenue from wireless data services has jumped three fold over the past three
years and the momentum is expected to continue into the future
Wireless Revenue
23.9
O Wireless Revenue as%of Cellular Revenue
21.2
0
NATE une
127134144157
544.2
77%8799
4112391.6
470.3
4172
3057338
251.3
265.0
1929
29.3
021Q022Q023Q024Q031Q032Q033Q034Q041Q042043Q044Q
X Source: Company data/ AS of 4o 2004, Unit of Revenue, KRW billion
Convergence Trend
Convergence is a trend that is being accelerated by a number of drivers and will lead
to ubiquitous service environment
Driver l: Customer
Driver I: Technology
hnology push
ce
onyenienc
Market pull
Broadband network
Convergence devices
Personalization
Sensor network
Convergence
Acceleration
Higher Customer Acceptance
New Technology
Driver ll: Government Ubiquitous
Driver IV: Corporation
Environment
Eased regulation
Stagnant current market
Fostering of strategic
New growth engines
industries
Chances Risks
g market domi
nance
Convergence Strategy
SK Telecom will make strenuous efforts to identify new business models in
convergence to expand the company s scope of business
SK Telecom
roa
Business Expansion Strategy
Music
O Identify new business models
Mobile
Tele
convergence field
Core
Improved convergence biz model
Finance
Business
Detection of new convergence areas by
applying new technologies
Logistics
Fixed Handset
(RFID)
O Expand mobile core business
Personalization Context-aware
Expansion of Mobile Core BiZ
Integrated services
Provide Higher service accessibility
O Commercial services available as of now
COmmercialization underway
Scenario of Applications
Movie Info
Nearest Theaters
Mobile N/w
DN/W
③ Box Office
Service
N正
rvice
Ranking 1= for 2weeks
R
ODS
ect Mobile
s Mobile N/w
OTS
SKTelecom
Mobile Terminal
r
LG Tele
OIS
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