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the
Phone
the iPhone evolution
Hypothesis
From driving innovation, apple has been reduced to a
company that churns out incrementally improved iPhones
every year. But their marketing blurb is more and more
cliched by the version
While the iphone is a beautiful and impre
technology, it is hardly innovative anymore, and has been
overtaken by other competitive brands.
mal analysis is hased on the
Produced by Cassiel Agrippa o 201
the iPhone evolution
First, lets take a look at the launch slogans of each iPhone
Produced by Cassiel Agrippa o 201
the iPhone evolution
tHis changes everything.
The slogan for the
original iPhone in 2007
Produced by Cassiel Agrippa o 201
the iPhone evolution
k The first phone to beat
the iphone.
The slogan for th
phone 3G. 2008
Produced by Cassiel Agrippa o 201
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