（营销策划）象棋争霸赛活动策划.pdfVIP

（营销策划）象棋争霸赛 活动策划 策 划 书 主办单位：扬州大学旅游烹饪学院社团联合会 承办单位：扬州大学各学院社团联合会 前言 棋文化是中华民族文化的结晶，至今仍射出熠熠奇光，象棋 —智慧的体操，至今仍为现代人喜爱，被人们誉之为“国粹”。 两人对局，提醒你遇事要常常站在局外考虑；棋盘之中，子子 相扣，步步相连，时时谨慎，冷静对待；棋局一开，必定输赢，所以 便在不觉中培养面对成败的心态；马走日，象飞田...各子有其规则， 看你如何运用，生活有其规则，也要看你会不会用！还有很多，棋局 中可体现出的镇静，耐心，稳重，谨慎以及对对手的尊重和谦让 等等。 下棋能提高人们统筹思维能力。同时，作为一种有益身心健康 的活动，还可以丰富学生的课余生活，培养学生顽强的毅力、良好的 道德情操。 下棋能养成遵规守纪、懂礼貌的良好品质。严格的棋规能帮助 他们养成“摸子动子，落子无悔”、实事求是、不弄虚作假、守纪律、 守规则、懂礼貌、尊重对手的良好品质。 下棋能培养自我控制、自我调节和自我教育的能力。如对时间 的控制，对对手的控制，对对手不怀好意的挑衅行为的自我调适和排 解等，增强自己磨练意志克服困难的能力。 这次比赛，为了增加趣味性，特地增加了暗象棋和麻将象棋， 希望能给同学们带来快乐。 目录 活动宣传·························4 一、宣传方式································4 二、宣传目的································4 三、宣传内容································4 活动相关事项······················6 一、活动主题··································6 二、活动目的··································6 三、活动口号··································6 四、活动时间··································6 五、活动地点···································6 六、活动参赛对象······························6 七、参赛者要求································6 活动前期准备······················8 一、活动策划及相关材料······················8 二、工作人员安排·····························8 三、奖项设置·······························8 四、活动经费预算·····························8 活动流程·························10 一、乡试·······························10 二、会试·······························10 三、殿试·······························10 活动要求·························11 活动后续安排·····················12 附录·····························13 附录 1 ：报名表··························13 附录2 ：复赛登记表······················14 附录3 ：宣传新闻稿······················15 附录3 ：比赛规则·······················16 附录4 ：暗象棋比赛规则··················17