八分钟英语答辩自述.docVIP

??Good afternoon, distinguished professors and teachers. I come from class 1, and my name is Wang Yunxue. It is my great honor to speak here. And Im very glad to share my topic with you. First and foremost, I would like to show my sincere thanks to you, my dear teachers, thanks for your enthusiastic supports, expert guidance and constant encouragement in the course of my four years college study. And I still need to show mythanks to my supervisor, Teacher Yu Lijin, for her valuable instructions, insightful guidance and constant encouragement, without her help, this?paper?would?not?have?been?finished at all. Well, then I will introduce my study now. The title of my paper is The Cases and Analysis of Emotional Marketing. I choose this as my topic because I’m very interested in economy. Nowadays, along with the continuous development of social economy, the prosperity of market economy and the improvement of people?s living standards, our consumption level has changed from the basic function of commodities demand, to the pursuit of commodity added value, the original sales model can no longer meet the emotional needs of consumers. Consuming emotion has become dominant for a company to gain sustainable competitive advantages, and it meets customers emotional harmony to keep customer loyal. If a company wants to gain consumers? loyalty for the brand, he has to consider the users experience andconsumers emotional differences as the core value. Transpositional consideration is the base of the comprehension and application of emotional marketing. Our inner world like emotional experience and the thinking models are objectively demanded to be combined with consumers. Companies should experience and think in consumers place, so they can link up the emotional communication with consumers. Then they can gain the marketing effectiveness. In this paper, through grasping the deep factors of modern economic appearance to analysis the emotional marketing in this modern economic