营销测量和归因调查报告.pptxVIP

;;Marketers also emphasized the growing priority to conduct separate measurement and attribution for account-based marketing plays. The survey showed that while 32% are already measuring ABM separately, another 45% said they plan on doing so in the next 12 months. More than half (66%) state they want to apply deeper ABM metrics in the next 12-18 months. However, all of these initiatives and needs don’t come without challenges — the biggest being an inability to connect and analyze data across applications and platforms, cited by 47% of respondents. Marketers also stated that they are lookin