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{激励与沟通}店员工激励机制研究.pdf

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{激励与沟通}店员工激励机制研究 Title:ResearchontheMotivatingMechanismsofStafffromYuhanShop ， YinzuoMall ProfessionalFields:MasterofPubilcAdministration （MPA ） Applicant:ShangJie Supervisor:Prof.JiannanWu ABSTRACT Intheenterprises,humanresourceisnotonlyoneofthemostimportantresources,b utalsothemostexpensiveresources,sometimesisresourcesthemosteasilytoca usetheproblem.Ataresult,theincentiveisanimportantcontentofhumanresour cemanagement;theuseofincentivemechanismisanimportantfactortodecidewhe thertheenterpriseisprosperousordeclined.YinzuomallYuhanstoreisabranch ofYinzuoGroupinJinanCity,andisamodernone-stoplargeshoppingcenteras acollectionofshopping,dining,entertainment,leisure,culturalthecontinu eddeteriorationofglobalenvironment,Chinaseconomyremainsinthedoldrums,a saresult,theretailindustryprofitsdrop,performancedeclines.Insuchadiff icultsituation,theestablishmentofstaffincentivemechanismintheYinzuoma llYuhanstoremanagementisplayingamoreandmoreimportantrole. Underthisbackground,inthispaper,theauthoranalyzedthecurrentincentivem echanismforYinzuomallYuhanstoreafterstudiedtherelatedtheoriesofincent ivemechanism,andgaveaobjectiveevaluationoftheproblemsexistinginthepre sentmechanism,theproblemsincludesbadperformanceevaluationeffect,staff trainingsystemisnotperfect,emphasizedtheimplicitincentiveandtheinneri ncentiveisnotenough,thenonthisbasistobuildincentivemechanismofYinzuom allYuhanstoremodel,andproposetheccorrespondingmeasuresofimprovement.Th ecorrespondingmeasureincludes:first,perfectthesalarymechanism,mainlyt hroughtheestablishmentofyear-endbonustoimproverewardeffect,establishp ostallowanceaccordingtothecharacteristicsofpositions,embodimentofsala rymodeldesignforspecialpostcontingency;second,improvingperformanceass essmentmechanism,mainlythroughtheestablishmentofthepanyperformanceeva luationinstitutions,clearassessmentresponsibilitiesofeverydepartment, strengtheningthecontrolandmanagementinth