零售：全渠道幻觉（英文版） 零售行业年报 零售行业年报.pdfVIP

The Omnichannel Illusion 80% of retailers lack an omnichannel strategy Munich, March 2018 80% of retailers lack a well-defined omnichannel strategy and dont offer a smooth customer journey Customer No No Journey strategy competence Gap 80% 70% 7