降价狂热：消费者对零售折扣策略的看法（英文版） 零售行业年报 零售行业年报.pdfVIP

Markdown Mania: Consumer Perspectives on Retail Discounting Strategies MARKDOWN MANIA Consumer Perspectives on Retail Discounting Strategies January 2017 As retailers continue to turn to markdowns to entice shoppers, consumers are becoming increasingly price sensitive, creating a demand for larger, more compelling discounts. While big deals may bring shoppers into stores, this is a dangerous strategy for retailers to rely on and build their pricing model around. So how can retailers stop this epidemic and work to change c