对于颜色中西西文化差异_终稿.pptVIP

Color 1 The different use of color in China and Western 2 Causes of cultural differences of colors 3、conc| usion The different use of color in china and western PS 10 PS 10 □B|ack 口 White □Red 口Ye|lw Black a In Chinese traditional culture black and white both belong to the Five Colors. a In Chinese funeral, people usually wear a black armband to show their mourns to the death relative 火 土\木 金水 Black 日 On one hand,back stands for solemn and ust, such as Baozheng; LiKui、 Zhang Feis facebook in traditional Peking Opera is black Black a In china, black is always connected with bad things, disaster. Black symbolizes disaster here. it stands for evil and reactionary, Black also stands for illegal and commit Example: “ reactionary gang “ black market “ smuggled goods “ blacklist BLACK. 口 In western 日The Bible“says, the black represents the devil, suffering and evil, a symbol of darkness, death, unfortunately. 日 Such as black words The black Friday Look, his wings are black Im Satan, King of hell in Europe BLACK. a So the meaning of black in west is similar with China, black is considered derogatory basically, is one taboo color in west 羊口B| ack also represents anger such as: black in the face to look black at someone BLACK. But because the solemn and serious of black people usually dress in black on formal occasions. this point in Western culture is same as china D Interestingly, in business English, in the black have a good meaning, refers to the operating profit. Be in the black(profit) is the opposite be in red these two terms are derived from the color of ink used when accounting. in the black-盈利