给对补充的分析趋向做广告（PPT54）(1).pptxVIP

Where Did They Go?And When Will They Come Back?;The objective of this presentation is threefold: To present a macro view of the recruitment market To share an analytical approach to identifying local recruitment opportunities To discuss actions local newspapers should take to capitalize on opportunities mid- and longer-term;Looking forward, total U.S. employment is expected to grow to about 168 million by 2010, up 15%.;The shift from Goods Producing to Service Producing employment is expected to continue.;Professional and Service occupations are expected to represent 39% of employment in 2010.;Total job openings will be highest in Service and Professional occupations.;;Twelve occupations -- two of which are fast growing -- will account for almost 60% of openings.;The jobs with the highest organic growth rates are Professional in nature.;;;… and typically pay less.;Nationally, almost 60% of workers are employed by companies with under 500 employees.;Again, this varies by market.;Recruitment Baseline:Employment Market Key Takeaways Newspapers need to develop products, services, and channels to reach: Smaller advertisers Lower-end jobs Growth areas should be targeted: Computer and Mathematical occupations Healthcare Practitioners and Technical occupations Market level analyses need to be done to identify local opportunities;The proportion of the labor force 45 years and older has grown, and the trend is expected to continue.;;About two-thirds of women with children under 18 are working -- up from about half twenty years ago.;The civilian labor force has become and continues to grow more racially and culturally diverse.;The growth in the working population may not be enough to meet the expected demand for workers.;Immigration is a key factor in meeting employment demand.;About half of the immigrants to the U.S. in 2000 came from Latin America.;In addition to immigration, the U.S. has continued to “borrow” skilled workers from around the world.;H1-B workers are highly