贝恩咨询行业分析-marketresearch1.pptx

bcMarket ResearchDeveloper: Barbara BilodeauContributors : Chris Harrop, Philipp StephanusMarch 1998Copyright? 1998 Bain Company, Inc. AgendaFirst stepsTypes of research methodologytelephone surveysfocus groupsconsumer interceptsmail surveysconsumer panelsomnibus studiesTypes of samplesMarket research vendorsTemps as phone interviewersQuestionnaire designData analysisResearch and Data Analysis Department AgendaFirst stepsTypes of research methodologytelephone surveysfocus groupsconsumer interceptsmail surveysconsumer panelsomnibus studiesTypes of samplesMarket research vendorsTemps as