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?h romotion Profitability for a Retailer the role of promotion, bra nd, category and store characteristics Kusum L. Ailawadi, Bari A. Harlam, et. Journal of Marketing Research - Presenter: GUO DONG promo豆?汕 promo豆?汕 Marketing Modeling I Contents Promotion Profitability for a Hetailer 03 Data 1 09 Methodology 2 13 Correlates 3 16 Key fin dings 4 Promotion Profitability for a Retailer 03 Data 09 Methodology 13 Correlates 1 2 3 DATA 卜 DATA 1 CVS Weekly point-of-purchase scanner data for 2003 ? CVS ExtraCare Loyaltyprogram, 2 years panel data ? Internal company records, et. HOW CAN WE EVALUATE T