Barilla 案例分析（2020年9月）（1）.pptxVIP

学 海 无 涯 Strategic Supply Chain Management:Barilla sPADrainville, Julie, Pieris Sherline, Yu Zhewen, Ren Yuan, Okafo EKE, IfeomaESC4710 _010March 27, 2017学 海 无 涯 Table of ContentsCase Study 2: Barilla SpA 3Company Background3Company Origins 3Figure 1: Trend of Barilla Sales and Italian Price Index 4 Pasta Market Share 5 Figure 2: 1990 Italian Pasta Market by Market Share 5Figure 3: 1990 European Pasta Market by Market Share 5Figure 4: 1990 Italian Bakery Market by Market Share 6Pasta Manufacture 6 Figure 5: Barilla’s Product Divisions 6Channels of Distribution 7Figure 6: An illustration of characteristic of Barilla’s Products 7Underlying Drivers and Cause of Fluctuation Demand 7 Figure 7: Weekly Demand of Barilla Dry Products 8 (Hammond, 1994, p.22) 8Lack of Downstream Visibility 8The Bullwhip Effect 9(Chopra Meindl, 2016) 10Figure 8: Demand Fluctuation at Different Stages in the Supply Chain 10Supply Chain Objectives 11Figure 9: Barilla Distribution Channel 11Pasta Demand Patterns 11Impact of Fluctuation Demand 12 Affected Line Items 13Just in Time Distribution (JITD) and cost reduction 14Functions of Just in Time Distribution 14Barilla Implementation of Just in Time Distribution 16 Customer Resistance 17Customer Persuasion 17Internal resistance 18Interpretation of JITD to salespeople 19Effect on Sales Performance and Customer Satisfaction 19学 海 无 涯 Effects on Promotions 20Channel Decisions 21Downstream Supply Chain Visibility 21(Weblearnindia 2014) 22 Figure 10: Visualization of a Supply Chain 22Visibility - Upstream from the Manufacturer 23References 25学 海 无 涯 Case Study 2: Barilla SpACompany BackgroundCompany OriginsBarilla is an organization owned by Pietro Barilla, which started out in 1875 as a retailer. The store’s main products included pasta and bread that were produced in a lab next door (Hammond, 1994, p.1). Barilla grew turning into a large pasta manufacturer, experiencing significant growth before it was passed t