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Market Potential PAGE Credentials and Resources ó 1994 Arthur Andersen PAGE 5 Arthur Andersen Co., S.C. According to a 1991 study by Boston Consulting Group, the Quality industry is growing at a rate of 25% each year. It found that companies currently pay $750 million in 1991 to 1,500 third-party providers of advice and materials on Quality. BCG also found that Quality consultants earned an average 34% pretax. In 1991 the largest of the Quality vendors was Philip Crosby Associates, which earned $84 million (a market share of over 11%) by training nearly 20,000 managers in TQM and estimated a growth of 20% in revenues for 1992. Another firm, Arthur D. Little, estimated that 2% to 25% of its 1990 consulting fees of $242 million ($4.84 to $60.5 million) were related to Quality projects. If the market for Quality services continues to grow at an annual rate of 25%, by 1997 the market for Quality services could be $3 billion (using 1991 revenues of $750 million). Assuming a target market share of 5% in 1997, AA fees in TQM could be $150 million. Various studies (mainly U.S. studies) have been conducted to learn the adoption rate of Total Quality Management in businesses. These studies have been conducted with organizations of various sizes and in different industries. Overall, larger companies have a higher adoption rate (75% to 93%) than smaller companies (26% to 62%), and industrial or manufacturing companies (93%) have implemented TQM more than service organizations (69%). The studies also showed that the majority of the companies are fairly new to TQM, most of them starting TQM in the past three years. In the studies that asked about interest in TQM, many companies (50-75%) indicating that they did not have a TQM process planned to start one in the next year.  Listed below are the adoption rates for TQM from several studies found in our research: Study Type of Company TQM Adoption Rate Age of TQM Process Development Dimensions International, Quality Product