schiffman16-im-中山大学吴柏林教授-“广告心理学(清华大学出版社2010)”绝密资料.docVIP

PAGE 248 PAGE 357 CHAPTER 16 Consumer Decision Making and Beyond LEARNING OBJECTIVES After studying this chapter students should be able to: Describe a decision. Enumerate the three levels of consumer decision making. Explain the four models of consumer decision making discussed in the tex