星巴克管理分析论文.docVIP

1. TNTRODUCTION: The overview of STARBUCKS in China, about existing strategies and identify their current strategy direction. (1)The introduction of STARBUCKS: STARBUCKS is the chain of coffee companies in the United States, founded in 1971 in Seattle, it is the worlds largest coffee chain. Starbucks has nearly 13000 stores worldwide, in 1999 officially entered the mainland market, currently in the mainland has more than 200 stores. Starbucks will employees in the first place, the profit on the last one, committed to providing customers with the best service, sales of more than just a coffee,