电子推广浅谈及如何制订一份电子推广计划.docx

September September 9, 2008 Adsale,teMarketing Da^ (A^M^ Session^ 9:15-10:30 How to develop an e-marketing plan (Speaker: Mr.Kevin Tse) The benefit of e-marketing Stages in developing your e-marketing plan Building relationships with your customers Getting the technology right Implementing e-marketing Monitoring the effectiveness of your e-marketing campaign Legal considerations in e?marketing 10:30-11:30 Email Marketing Essentials (Speaker: Mr.Kevin Tse) Data Management，Building and Maintaining a List Deliverability. Filters and Rendering tactics: Howto reduce spam mail How to increase the open cate Howto increase the con versio n cate of the email marketing program M:30? 11:45 11:45 ? 12:45 Break Mastering Search Engine Optimization (SEO) (Speaker: Mr.Tony Ho) What is Search Engine Optimization How SEO can act as a free marketing tool How SEO can affect the ranking in different search engines Howto perform SEO in natural search  2:00-3:15 eMarketing in China (Speaker: Mr.Francis Kwok, CEO? Radica) General understanding of eMarketing situation in China Market Statistics and research figures of ?Marketing usage in China Comm only used e Mark eting tools in China Market Restriction law in China about eMarket in g 3:15-4:30 Beyond the Banner: New Ways to Brand in the Web 2.0 Channel (Speaker: Mr.Tony Ho) What is Web 2.0 Introduction of Web 2.0 application: Online Encyclopedia: Wikipedia Streamline Video: Youtube -Interactive Map 一 e 都市 Online Community: Facebook Ongoing Conversation: Blogging -Spam Free Communications: RSS 4:30 - 4:45 4:45-5:15 Break Dotcom Move (Speaker: Mr.Kevin Tse) Dotcom Team Structure New Existing Projects Collaboration with PUB AES 5:15-5:30 End of the Day: Question Ansv/er (Speaker: Mr.Kevin Tse)  電子推廣淺談及如何制訂一份電子推廣計劃 講者：Mr. Kevin Tse 本文件版權屬雅式集團所冇?只供內部同事使用，未經許可不得轉載。 電子市場推廣的重要 ?互聯網及電郵已漸漸成為現代商業最有力的平台 ?2008年，全球網民約有12億，佔全球人口 19% ?中國網民數量更達21億，排名全球第二(第一名是美國) ?高速的上網服務越趨普及 意味資訊可以更低成本即時傳送到全 世界 ?適當地運用電子市場推廣，投資回報(ROI)可超越傳統市場推廣策 略 全球最具影響力的品牌(2007)