Starbucks星巴克英文介绍[参考].pptx

精品PPT·实用可编辑 2 精品ppt·实用借鉴 ？ 3 精品ppt·实用借鉴 4 精品ppt·实用借鉴 Starbucks Yuki Elaine 5 精品ppt·实用借鉴 History 6 精品ppt·实用借鉴 Seattle 1971 Howard Schultz  80’S Became public company 90’S 63 countries Now 7 精品ppt·实用借鉴 Starbucks was founded by two teachers and one writer. The first shop as well as its headquarter located in Seattle, Washington. At first, it only sold beans. 1971 8 精品ppt·实用借鉴 80’s Howard Schultz joined in Starbucks. 9 精品ppt·实用借鉴 90’s Starbucks expanded its business all over the world. In 1992, Starbucks Coffee listed itself on the stock market, NASDAQ. 10 精品ppt·实用借鉴 如果巴西下雨就买星巴克股票 巴西下雨 咖啡豆丰收 咖啡豆价格下跌 星巴克成本降低 星巴克利润增加 股价上扬 11 精品ppt·实用借鉴 Now Starbucks has 23,132 subbranches(分店) in over 63 countries. 12 精品ppt·实用借鉴 An unique advertising strategy（独一无二的广告策略） ——Word-of-mouth marketing. （口碑营销） 13 精品ppt·实用借鉴 14 精品ppt·实用借鉴 “Starbucks coffee shop in China is developing fast. If I’m not in office, I’m willing to go to Starbucks coffee shop.” 15 精品ppt·实用借鉴 Logo 16 精品ppt·实用借鉴 1971 1987 1992 2011 17 精品ppt·实用借鉴 Siren女海妖 18 精品ppt·实用借鉴 19 精品ppt·实用借鉴 Espresso  浓缩咖啡 This is the very essence of coffee, in its most concentrated form. 这是咖啡的精粹，以浓缩的方式显现。星巴克浓缩咖啡带点焦糖味道，浓厚馥郁。 20 精品ppt·实用借鉴 Despite the name, this is actually a European way to enjoy coffee: espresso with hot water. 尽管名为美式咖啡，但此款饮料却是一种地道的欧式咖啡制作方法：即将热水和浓缩咖啡的巧妙调和。 Caffe Americano 美式咖啡 21 精品ppt·实用借鉴 Honoring a tradition that goes back generations. 星级咖啡师手工调制，三分之一浓缩咖啡，三分之一新鲜蒸奶，三分之一细腻奶泡。 Cappuccino 卡布奇诺 22 精品ppt·实用借鉴 The traditional classic-steamed milk and espresso, lightly topped with foam. 这是一种传统的经典饮料——浓缩咖啡调入热牛奶，其上覆盖一层轻盈的奶沫。品尝此款咖啡时，您可以选择特别加入某种口味（如香草，焦糖或杏仁口味）的糖浆。 Caffe Latte 拿铁 23 精品ppt·实用借鉴 Vanilla or hazelnut（榛子） flavored latte, a splendid blend of fresh taste and mellow coffee. 开启拿铁的香草浪漫之旅。 Vanilla Flavored Latte  香草风味拿铁 24 精品ppt·实用借鉴 Delicious Starbucks mocha chocolate, espresso, steamed milk and whipped cream. 榛果风味的芬芳弥漫于拿铁的醇香，温暖美好。 Hazelnut Flavored Latte  榛果风味拿铁 25 精品ppt·实用借鉴 D