9 高语境低语境.pdf

Hall s Model of High- and Low Contextual Cultures 境/低语境模型 1 1 4 The concept of high-context culture 2 The concept of low-context culture 3 The difference between the two cultures 4 Case study 2 1 The concept of high-context culture l Hall(1976) originated the classification of high-context versus low-context cultures in the intercultural communication. l A high-context culture is one in which the meanings of a communication message are found in the situation and in the relationships of the communicators or are internalized in the communicators' beliefs, values, and norms. l Ambiguity and obscurity characterize conversations in a high- context culture. 3 1 The concept of high-context culture Characteristics of High-context Culture 1. People almost enj oy the same norms or values. 2. Most of the information is in the physical world or in individuals. 3. People judge what someone is talking about not only by what he is saying but also by the context in which the message occurs. 4. A large portion of the message is left unspecified and need to be accessed through the context. 5. People value group identity orientation and covert communication codes and maintains a homogeneous normative structure with high cultural demand characteristics. 4 1 The concept of high-context culture l Examples of high-context cultures include Chinese, Japanese, Middle Easterners and Latino. l In many societies with a high-context communication style, such as Japan or Mexico, it is considered impolite to respond with no” to a r