Unit 2.1 Analyzing purpose and reader数字时代的商务英语写作.pdf

Unit 2 Business Writing Process 第二章商务写作过程 2.1 Pre-writing: Identifying Your Purpose and Profiling Your Reader (1) 2.1 写作前：分析写作目的与目标读者(1) The Writing Process Stage 1: Planning Stage 2: Writing Stage 3: Post-writing Analyze the Collecting Revising situation information Proofreading Organizing Select the right information medium Compose the message 2 Message 1 (Written on a statement of account submitted earlier by an insurance agent, Fred) • Printed note: Fred, I only allow guys to miss [i.e., fail to include] two dates. N. • Handwritten note: Fred, if you put the agent total on the bottom of the page [i.e., in the place indicated on the statement form], I’ll have more room to holler and yell. Nancy (Odell, 2001) Message 2 Hi Mr. Wilson, Just fill in the authorization and send in the complete card in the enclosed envelope. The premium is due December 10th, you may want to send one check in the new account dated Dec. 10 since we are sometimes a little time preparing drafts when there is a change. Thank you for writing. (Odell, 2001) Compare • You may want to send one check… • Please send a check… •You should send a check… Message 3 Your bank has returned your premium payment described above for Non-Sufficient Funds the second time and it cannot be redeposited. Your insurance coverage is now no longer in effect and cannot provide protection to your beneficiaries nor build be