视觉传达专业导论.pdf

。 专业导论 视觉传达设计 Visual communication design 目录 专 业 介 绍······································ ······································· ······································· ··············································································1 专 业 课 程 学 习······································ ······································· ······································· ··································································2 就 业 方 向······································ ······································· ······································· ··············································································3 自 己 的 观 点······································ ······································· ······································· ········································································4 在大二时才接触了专业导论课， 在大一时接受的是统一的设计基础课程。 在为期三天的导论 课里，在老师的引导下对这个专业有了更多认识。 1、专业介绍 视觉传达其内容包括：报刊环境视觉设计、杂志、 招贴海报及其他印刷宣传物的设计， 还有 电影、 电视、 电子广告牌等招贴媒体， 它们把有关内容传达给眼睛从而进行造型的表现性设 计统称为视觉传达设计电影海报， 简而言之， 视觉传达设计是 “给人看的设计， 告知的设计” ——（日本《ザィン辞典》）。在此之前称之为商业美术、装潢设计、平面设计等一般专业 人士习惯称之为“平面设计”。 “视觉传达设计”、“平面设计”两者所包含的设计范畴在 现阶段并无大的差异， “视觉传达设计”、 “平面设计”在概念范畴上的区分与统一，并不 存在着矛盾与对立。视觉传达设计这一名称给了这个专业更好的定义。 视觉传达设计是通过视觉符号来传达设计的设计方式。 媒体化和媒体的快速发展和， 视觉传 达由一网点平面化的传达方式开始向动态化， 综合化发展， 从单一媒体跨越到多媒体， 从二 维平面到三维立体空间。 从传统的印刷产品更多转化到虚拟信