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SERVICE SECTOR MARKETING A PROJECT ON BANKING SECTOR CONTENTS AN INTRODUCTION TO BANKING SECTOR IN INDIA PEST ANALYSIS 7P’s OF BANKING SECTOR BLUEPRINTING 4I’s OF BANKING RATER ANALYSIS FOR INDIAN OVERSEAS BANK MARKET SEGMENTATION COMPLAINT HANDLING–HDFC BANK CASE STUDY-I RATER SERVICE RECOVERY FISH BONE CASE STUDY-II (ICICI BANK) RATER BIBLIOGRAPHY ARTICLES AN INTRODUCTION TO THE BANKING SECTOR IN INDIA Banks are the most significant players in the Indian financial market. They are the biggest purveyors of credit, and they also attract most of the savings from the population. Dominated by pu