企业战略第9章教学文案.pptVIP

企业战略管理第9章;Chapter Outline;Chapter Outline (cont’d);Organizations are most vulnerable when they are at the peak of their success -- R.T. Lenz 处于成功巅峰的企业最易受到攻击;-- Strategies become obsolete战略变得过时 -- Internal environments are dynamic -- External environments are dynamic;Vital to the organization’s well-being战略评价对企业至关重要 Alert management to potential/actual problems in a timely fashion及时评价可以使管理当局对局势恶化之前对现有问题或潜在问题采取有效措施 Erroneous strategic decisions can have severe negative impact on organizations错误的战略决策会给企业带来严重后果;Examine the underlying bases of a firm’s strategy检查企业战略的内在基础 Compare expected to ac