Readers Digest精品管理文档.pptVIP

Readers Digest  * * Reader‘s Digest is a monthly general-interest family magazine co-founded in 1922 by Lila Bell Wallace and DeWitt Wallace, and based in Chappaqua,New York,United States.For many years, Reader’s Digest was the best-selling consumer magazine in the United States, losing that distinction in 2009 to Better Homes and Gardens. According to Mediamark Research, Reader‘s Digest reaches more readers with household incomes of $100,000+ than Fortune, The Wall Street Journal, Business Week and Inc. combined. Global editions of Reader’s Digest reach an additional 40 million people i