同济大学经济与学院讲课教案.ppt

同济大学经济与管理学院;Unit 1 Introduction;Strategy;Strategy is concerned with ;Levels of Strategies;Content of strategy at different levels;Formulating strategy;Schools of Strategy Formation;Classical model of strategic planning;Strategy perceived and realized;Who Performs;Unit 2 Vision and Mission;What is a Strategic Vision;Why Have a Vision or Mission;Mission Statement;Pepsi Co’s Mission;Vision of Amersham PK;Tongji’s Vision;Financial Objects vs Strategic Objects;Establishing Objects;Unit 2 Activity;Unit 3 Industry and competitive analysis ;Sources of profit;A company’s Macro-environment;PESTD Analysi