图文设计基础 知识点5——VI手册排版与装帧 VI手册资源-挪威航空.pptxVIP

Graphics Guidelines;THE OFFICIAL FINNAIR LOGO;THE OFFICIAL FINNAIR LOGO;PROHIBITED USE OF THE LOGO Always use master artwork to reproduce the logo (see page 9). Examples of prohibited logo use: The proportions must not be modified (examples 1 and 2). The original logo must not be modified in any way, nor is it allowed to add any elements to it, such as colours or photographs (example 3). Alternative colour versions cannot be mixed with other versions (example 4). Outlines must not be added to logos (example 5). When using the logo on coloured backgrounds, use the reversed (white) version (example 6). The logo cannot be used on coloured backgrounds (examples 7 and 8). The logo cannot be used on an image (example 9). Use the reversed logo version if using an image as background.;THE OFFICIAL F EMBLEM;THE OFFICIAL FINNAIR F EMBLEM;PROHIBITED USE OF THE F EMBLEM Always use master artwork to reproduce the emblem (see page 12). Examples of prohibited emblem use: The proportions must not be modified (examples 1 and 2). The original emblem must not be modified in any way, nor is it allowed to add any elements to it, such as colours or photographs (example 3). Alternative colour versions cannot be mixed with other versions (example 4). Outlines must not be added to the emblem (example 5). When using the emblem on coloured backgrounds, use the reversed (white) version (example 6). The emblem cannot be used on coloured backgrounds (examples 7 and 8). The emblem cannot be used on an image (example 9). Use the reversed emblem version if using an image as background.;THE FINNAIR BRAND HIERARCHY;PLACEMENT OF A UNIT OR SUB-BRAND OR NAME NEAR THE FINNAIR LOGO AS A GUIDING ELEMENT;FINNAIR PLUS LOGO;FINNAIR LOGO AND oneworld LOGO;COLOURS;USING COLOURS IN LAYOUT COLOUR PROPORTIONS;TYPOGRAPHY;USE OF TYPOGRAPHY Here is an example of Finnair’s typography, using Amplitude with ITC Caslon 224. Amplitude is always the superior font family in the font hierarchy. Use 80% or less black in body