Produ ct Team Cialis Getting Ready to Market精品管理文档.docVIP

Product Team Cialis: Getting Ready to Market MBAD 6171 Dr. James Oakley Nakiya J. Cohen Devin McRorie Aubrey Ratchford Jennifer Schaperjohn September 15, 2009 Product Team Cialis: Getting Ready to Market In 1998 Pfizer released Viagra to market approximately six months after the federal Drug Administration (FDA) relaxed regulations on Direct-to-Consumer (DTC) advertising for pharmaceuticals. Viagra, which was approved for the treatment of erectile dysfunction (ED) would most likely not have had the same success a without the ability to market directly to patients. Flat sales could have be