印度音频广告程序化购买报告.docxVIP

THE STATE OF PLAY Mobile is the primary driver of digital growth in the Indian market BENEFITS OF PROGRAMMATIC AUDIO AT XAXIS 9 AUDIO FORMATS 10 SUBWAY AUDIO CASE STUDY 11 XAXIS AUDIO ONBOARDED ADVERTISERS 12 2 The Future The future in India for the digital audio industry looks bright. There is considerable headroom for untapped advertising opportunities in the digital audio space, as consumption expands with the country’s explosive smartphone adoption. The number of smartphone users in the country is estimated to reach 829 million of the total population of 1.4 billion by 2022.1 In