网络视频报告.docxVIP

Section Section 1 Digital Ad Strategies of Emerging Players in Video Quibi - Pluto TV - Tik Tok QUIBI Monthly Spend for Quibi$7 M28%19%$5 M2%2% $3 M1%3%$1 M45%JanFebMarAprMayJunJulThe short-form streaming platform Quibi made headlines leading up to it’s much anticipated launch in April of 2020. But things quickly went south after the launch as the platform struggled to reach subscriber goals, and began rapidly losing Monthly Spend for Quibi $7 M 28% 19% $5 M 2% 2% $3 M 1% 3% $1 M 45% Jan Feb Mar Apr May Jun Jul Desktop Display Mobile Display Mobile Video Desktop Video Facebook Twitter Instagra